About Us

The LuvBiltong Founder Story

LuvBiltong began with a simple question:
Why is it so hard to find a snack that actually fuels you?

Our founder, Michael, grew up with biltong as part of everyday life. It wasn’t a “health trend” or a luxury snack — it was real food. Protein-rich, naturally preserved, and made with care. Biltong was fuel. Something you trusted.

After moving to the UK, that changed.

Supermarket shelves were full, but nothing truly delivered. Snacks were either ultra-processed, packed with sugar, or labelled “high protein” while hiding long ingredient lists and artificial fillers. Even biltong and jerky options felt compromised — rushed, over-processed, or stripped of what made them good in the first place.

Michael didn’t want a snack that looked healthy.
He wanted one that actually was.

So LuvBiltong started where good food always starts: with the ingredient.
Only quality grass-fed beef, sourced from trusted farms in Scotland and Surrey, where animal welfare, traceability, and flavour matter. No blends. No shortcuts. Just real beef.

From there, the process stayed deliberately simple. Traditional air-drying. Minimal ingredients. Time instead of processing. Every decision was guided by one principle:

If it doesn’t add value, it doesn’t belong.

LuvBiltong was never meant to be flashy. It was meant to be honest.

But honest didn’t have to mean boring.

Flavour mattered just as much as nutrition. That’s why LuvBiltong developed 10 bold flavours, each designed to enhance the natural richness of the beef, not mask it. The goal was simple: a snack you’d genuinely look forward to eating — again and again.

Today, LuvBiltong is built for modern life. For long workdays, hard training sessions, busy schedules, and anyone tired of empty calories. It’s high in protein, low in sugar, and minimally processed — not because it’s trendy, but because that’s how real food works best.

At its heart, LuvBiltong is about trust.

Trust in where your food comes from.
Trust in what’s inside the pack.
Trust that convenience doesn’t have to mean compromise.

This isn’t a brand chasing fads or shortcuts. It’s a return to food made properly — with care, intention, and respect for the process.

That’s LuvBiltong.
Real protein. Real flavour. No junk.